As the internet is making it much easier for buyers to see homes for sale, is it really worth the trouble to hold an open house as a seller?
After all, buyers can see pictures of houses they like online, so why go see them in person?
While this is true, open houses still bring buyers out and can really help you sell your home more quickly and more profitably.
Benefits of an Open House
1. More Exposure
Your listing agent’s job is to give your house as much exposure as possible. One way to do that is with an open house.
An open house allows your listing agent to connect with many buyers at the same time, explain the positive attributes of your home, and answer questions in real-time.
2. Less pressure on buyers
As opposed to scheduling a 1-1 showing, an open house allows buyers to look through a house without the pressure of a real estate agent following them around. They can feel comfortable discussing things they like and don’t like and make a quicker decision.
3. Increases the chance of selling your home
The best way to sell your home is to use many marketing/advertising strategies. Relying on a single strategy will reduce your chances of actually selling your home.
When open houses are included in a wide array of marketing strategies, you are more likely to sell your home quickly and profitably.
While you may not love the idea of cleaning your house top to bottom and leaving your home for a couple of hours on a Sunday, but it’s highly worth it if you’re serious about selling your home.
If you need help selling your home, we’d love to help you. Contact us today.